Search Engine Optimization / SEO

Are you on top of the major search engines for the keywords that count? Probably not. In fact, you may not even be on the search engine results when searching for the specific name of your business. This is a problem that many business owners face.

Search Engine Optimization (SEO) can be complicated. There are a number of tricks of the trade, and search engine web sites update their methods frequently - meaning you have to keep up with the changes they make. Read below for more information, and contact us when you are ready to enhance your site.

Specific search terms
People use the Internet to find information, and often that information is as simple as your phone number or your address. This means they could be typing the name of your business into their favorite search engine. Try it yourself. Go to www.google.com, www.msn.com and www.yahoo.com and type in the name of your business. What happens? Were you within the first three results?

Unless the name of your company is a few generic words, there is very little excuse as to why you wouldn't come up in the top 3 listings on any search engine when searching for the name of your company. If your company name is "Jim & Jim's Sheetmetal" a search on that exact phrase should bring your site up first. If your name is "General Merchant Solutions" you may have more difficulty. If your site isn't coming up when searching on the name of your company, we should talk.

Broad search terms
Using broad search terms to find information is another way people use search engines. The power of being on the first page of results is staggering, and large volumes of traffic to your web site can be a very powerful asset. There are a number methods to get your site listed higher on search engines, but they are not always obvious or implemented correctly.

Use caution when working with SEO experts. There are a handful of things you can do to get your site permanently removed from search engines, you need to make sure you stay clear of those practices.